The Alice Camera:

The team behind the Alice Camera have launched their new product available on pre-order via Indigogo today on the 9th February 2021.

Photogram was founded in June 2019 when it’s co-founders Vishal Kumar and Dr Liam Donovan met on the Entrepreneur First London 12 cohort. The company secured a £175k innovation grant from Innovate UK, the UK government’s innovation agency, and joined the Micro Four Thirds System standard run by Olympus and Panasonic. The Alice Camera will be manufactured in Britain and is the first device launched by Photogram.How we started working with the team: Partnering with the Photogram team has been a joy for the Aetha team. Our background in camera systems and knowledge of the sector made us a natural choice for the team.In Europe alone, there are 20 million income-generating content creators, which include Photographers, Videographers, YouTubers, Instagrammers, TikTokkers and Twitch streamers to name a few, yet most are working with devices that do not maximise their potential - smartphone sensors are not up to spec, yet DSLR or mirrorless cameras lack computational photography capabilities.But all that is about to change. The Alice Camera gives total control to the user and works with their smartphone to shoot and share better content in a fraction of the time - simply point, shoot and share or live stream to your audience on social media in high-quality full-width 4K video.The Design: Aetha have been working with the team for over 12 months now. Its sleek design mounts to the back of most smartphones (although it can also work unattached) and its native iOS and Android app will connect to and control the camera via the touchscreen interface, giving users a smooth user experience and a faster production workflow. Fast wireless data transfer between camera and phone gives users a seamless real-time viewfinder on their smartphone screen.Content creators, this product is built for you.Alice is an AI camera that works with your smartphone to shoot and share better content in a fraction of the time. Capture crystal clear 4K footage straight out of camera — and share it instantly to your followers.The experience of a phone, the capability of a high-end mirrorless camera. This is the camera for creators.User Experience:Create faster with an intuitive experience designed by creators for creators. Get the edge on other creators with a camera that lets you instantly stream and post in 4K, wherever you are. No need to stop to download, export or render.Instantly live stream and post to Twitch, Youtube, TikTok, Instagram and Facebook with a push of a button. Delighting your audience is as simple as: point, shoot, share.The patent pending technology allows you to automatically adjust and improve focusing, exposure, colour, night-time shots, object tracking, stabilisation, scene recognition - everything to give you the best shot straight out of camera, so you can focus on composition.Read their blog post Computational Photography, Artificial Intelligence and Alice to learn about our four rules of computational photography,We wish them the best of luck while the campaign is live on Indigogo and you can check it out here.