News from the Aetha, the AI edition

Edition #03

Happy New Year! In this edition, we're exploring how AI is impacting design and creating our own AI-designed concept collection. Join us as we dive into the world of Artificial Intelligence and design.

AI was used to imagine a hypothetical product range for a collaboration between Finisterre and Muji. The designs showcase the potential fusion of the two brands' aesthetic and demonstrate the possibilities of AI in product design.

Artificial intelligence (AI) is becoming increasingly prevalent in the field of product design. From creating 3D models to prototyping and testing, AI is being used to streamline the design process and make it more efficient. However, there is also a growing concern about the implications of using AI in product design, specifically around issues of creativity and ethics.

On the one hand, AI can save product designers time and resources by automating repetitive tasks and allowing them to focus on more creative and strategic aspects of their work. It can also help identify patterns and trends in consumer behaviour, leading to more innovative and successful product designs. Additionally, AI can be used to perform simulations and testing, which can speed up the development process and reduce the need for physical prototypes.

Overall, the use of AI in product design is a complex and nuanced issue. While it has the potential to bring significant benefits to the field, it is important to carefully consider the potential downsides and address them through responsible design and governance.

In conclusion, AI has become a powerful tool that is changing the way product designers work. However, it is important to consider the potential implications of using AI in product design, including its impact on creativity, ethics and human touch.

AI wrote this newsletter.

‘It’s clear AI is a part of our future as product designers, it’s able to create thought provoking concepts but where it lacks in ability is being able to take those concepts and develop them into manufacturable products. I can see us using AI to create concepts alongside our current process in the near future.’

Tom Parsons, Aetha Design Founder