Hello Alice
Wallpaper have recently reported that Alice Camera is a clever blend of AI, high-quality optics, and smartphone intelligence in their recent piece in July 2022 and we couldn’t agree more.
Alice Camera
We have worked with the Alice Camera team since their infancy in 2020 (just before the lockdown) where we first met them in London. Vishal, Vik and Liam (the Co-Founders) are very inspiring and our first meeting oozed chemistry. We liked their approach to photography and our teams background and experience in design for bespoke anti-piracy super yacht cameras and camera stabilization came as a great fit for them.
Alice camera as featured in Wired + Wallpaper 2022
Last month in June we headed to Photogram’s first pop up shop in Box Park where we spoke about how far they have come from the early designs and prototypes, what’s next for the team and also the exciting delivery of the first run of units.
Vishal, Sophie + Vik at the Boxpark Pop up in June 2022.
It isn’t hard to see why Vishal, Vik, Liam and the team are getting this sort of positive media attention - they are a determine group of creatives with the mindset to match their product idea. Within 2 minutes of speaking to them we knew we wanted to work with them on this.
To read up about the pop up shop at Box Park, Shoreditch link here.
The line of 3D printed iterations of designs developed for Alice during the early stages of design in 2020/21.
“I'm proud of what our team has achieved in less than 18 months. We took a prototype in September 2020 and turned it into one of the most exciting camera releases for 2022, with a budget and team 10 times smaller than a traditional camera company.” Vishal Kumar (Co-Founder of Photogram AI)
“The Alice Camera is engineered unlike any mirrorless camera in history. It has been designed specifically to enable advanced AI-powered computational photography algorithms to be run on images and videos collected by its micro four-thirds sensor. AI is a transformational technology for photography, it enables many things that were previously impossible and automates things that previously required skilled human intervention.” Vishal continues.
It allows professional-quality post-processing to be applied to video in real time for live streaming, and it allows a camera to capture photos with higher resolution and dynamic range than its optical system is capable of. AI is causing fundamental changes in how content is created, shared and consumed, and the Alice Camera is designed to harness it.
The line up at Boxpark, Shoreditch of Alice cameras for customers to preorder and touch/feel.
This won’t be the last you hear of the team at Alice Camera. Pre-orders at alice.camera.
To read the full Wallpaper Interview with Vishal Kumar see link here - Wallpaper Alice Camera article July 2022